Media Kit
Press
Resources for journalists, bloggers, and gym partners. For press inquiries contact press@torvaclimbing.com
Key Facts
- Founded
- 2025
- Headquartered
- United States
- What we make
- Small-batch climbing apparel & merch
- Also building
- TORVA Wall Pass: annual gym discount subscription
- Wall Pass price
- To be announced
- How the pass works
- 1 discounted day pass per partner gym, per year
- App
- iOS & Android (coming soon)
- Press contact
- press@torvaclimbing.com
Boilerplate Copy
Short
TORVA Climbing is a climbing brand for those who explore the unexplored. We make small-batch apparel and gear, built to move with you at your limit and last through all conditions. TORVA is also building the TORVA Wall Pass: every climbing gym is in the app to browse, and members get one discounted day pass at each partner gym per year.
Long
Climbing is the urge to explore the unexplored, tied together with a necessary sort of fear that drives the next move. TORVA Climbing is a brand built for that edge. We make climbing apparel and gear in small batches, designed to move with you at your limit and last long after. Quality over quantity, restocked when it's right. TORVA is also building the TORVA Wall Pass, an annual subscription: every climbing gym lives in the app to discover, and members get one discounted day pass at each partner gym per year, because exploring shouldn't freeze at your indoor gym. The TORVA app (coming soon to iOS and Android) is free to download and includes gym browsing, visit tracking, and a community feed. The Wall Pass adds gym discounts on top.
Brand Colors
Charcoal
#1C1A18
Terracotta
#C2714F
Stone
#8B7355
Cream
#F5F0E8
Typography
Display · Barlow Condensed Light
Used for headlines and the wordmark
Body · Barlow Regular
Every gym in one app. The TORVA Wall Pass adds a discounted day pass at every partner gym in the network.
Used for body copy and UI text
Logo
Dark background
Light background
Logo files will be available for download once finalized. Contact press@torvaclimbing.com to request assets in the meantime.