Media Kit

Press

Resources for journalists, bloggers, and gym partners. For press inquiries contact press@torvaclimbing.com

Key Facts

Founded
2025
Headquartered
United States
What we make
Small-batch climbing apparel & merch
Also building
TORVA Wall Pass: annual gym discount subscription
Wall Pass price
To be announced
How the pass works
1 discounted day pass per partner gym, per year
App
iOS & Android (coming soon)
Press contact
press@torvaclimbing.com

Boilerplate Copy

Short

TORVA Climbing is a climbing brand for those who explore the unexplored. We make small-batch apparel and gear, built to move with you at your limit and last through all conditions. TORVA is also building the TORVA Wall Pass: every climbing gym is in the app to browse, and members get one discounted day pass at each partner gym per year.

Long

Climbing is the urge to explore the unexplored, tied together with a necessary sort of fear that drives the next move. TORVA Climbing is a brand built for that edge. We make climbing apparel and gear in small batches, designed to move with you at your limit and last long after. Quality over quantity, restocked when it's right. TORVA is also building the TORVA Wall Pass, an annual subscription: every climbing gym lives in the app to discover, and members get one discounted day pass at each partner gym per year, because exploring shouldn't freeze at your indoor gym. The TORVA app (coming soon to iOS and Android) is free to download and includes gym browsing, visit tracking, and a community feed. The Wall Pass adds gym discounts on top.

Brand Colors

Charcoal

#1C1A18

Terracotta

#C2714F

Stone

#8B7355

Cream

#F5F0E8

Typography

Display · Barlow Condensed Light

TORVA

Climbing

Used for headlines and the wordmark

Body · Barlow Regular

Every gym in one app. The TORVA Wall Pass adds a discounted day pass at every partner gym in the network.

Used for body copy and UI text

Logo

TORVAClimbing

Dark background

TORVAClimbing

Light background

Logo files will be available for download once finalized. Contact press@torvaclimbing.com to request assets in the meantime.

Press Contact

For interviews, partnerships, and media requests:

press@torvaclimbing.com